John Ryder x MQT: A/W’14 campaign

Professional middleweight boxer John Ryder recently stars in the latest Autumn/Winter campaign collection for London-based ready-to-wear denim brand MQT, as a clear indication of durable versatility and a lean toward the unconventional, Ryder – a standout amateur and 20-fight professional fighter – becomes the perfect muse to showcase their latest offer: real denim for real men. The motivation for them was to present their denim in its rawest form and they needed the right look in terms of their model selection to portray this. As you can see from the campaign shots, John is rough around the edges with a great look and an obvious toughness, mirroring the theme the brand want to communicate through their latest range.

The collection features a clever and imaginative range of denim and chino styles, colours and fits, including drop crotch, twisted, skinny, flat fronted and more. Their colour pallet also reflects the brands history and heritage with worn shades of brick red, oak, mahogany, caramel, sand and rustic browns. each style engineered with a timeless appeal and authentic vintage aesthetic. With premium stockists such as Selfridges, Flannels and ASOS to name a few, MQT is growing at a rapid pace working to create a globally renowned brand

Melanie Stockman

To see the latest collection and campaign visuals click here.