Beauty crush: Epohireti

We recently discovered this South West London based company, Epoh-Ireti – founded in 2012, Epoh-Ireti is an independently owned contemporary lifestyle brand specialising in organic, hand poured soy candles. The company’s mission is to provide consumers with luxuriously natural scented candles without any invisible yet harmful effects. Each candle is handcrafted using pure essential oils, fragrances and natural soy wax. Molded around a wooden wick, the candles burn slowly without releasing harmful pollutants and toxins. Recyclable collection glasses, biodegradable packaging and soy ink complete the brand’s commitment to eco-friendliness.

The brand recently launched its Chocolate Oudh “Hope Candle” in honour of National Day of Hope for child abuse. Epohireti’s newest scent – a decadent blend of chocolate and sensual Oudh with nuances of sandalwood, leather and amber is a scent that belongs in every beloved home and portions of the proceeds from the Hope Candle will be donated to Hope Worldwide UK in an effort to eradicate homelessness and domestic violence. This limited edition fragrance joins Epoh-Ireti’s existing five scents collection of luxurious hand poured organic soy candles. 

The company’s philosophy was born shortly before its founder’s first child. A life-long lover of scented candles, an expectant Mrs. Jikiemi was concerned about the potentially hazardous impact of burning them could have on her baby. She began to research healthy alternatives to commercially produced candles and cultivated that knowledge into the creation of Epoh-Ireti’s first scent, Green Tea & Lemon. Realising her ability to “change moods and shift atmospheres” after gifting friends, family and associates with the candle, she was humbled about being told of how it made them feel once lit; Jikiemi embarked on a journey to create fragrance combinations that would uplift, help and give consumers a “feel good” feeling with high quality candles as well as a “sense of hope”.

Edith Zamora

More information on the brand can be found on the company’s website by clicking here.