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Founded in 2011 by two fine art students, who shared a love for customising their own clothes, Dogbreath Apparel is a fashion and accessories label made for those who want to stand aside from the sheep of fast fashion.


Created for both men and women, this unique brand bases its products on excitement and imagination. Clothing is heavy influenced by current blogging trends, such as Tank Girl, cyber punk, the llama, space ghetto and electronic dream pop. Taking pride in their sense of humour, Dogbreath produces wearable geek chic looks for confident, outgoing individuals.


The spring/summer 2014 lookbook, beautifully photographed on 35mm film, conveys the brand’s softer, vintage side, juxtaposed with its trademark graphic tees and printed coordinates. Garments incorporate monochrome, futuristic metallics, gingham and faux fur, alongside leather chokers, beanie hats and mirrored sunglasses.


A must-have accessory is the Inflatable Bubble Backpack, in pink floral. This nineties-inspired bag would be a powerful addition to any outfit; its translucent shell, adorned with bold, fuchsia daisies, creates a quirky, playful aesthetic. The Fur Sleeve Dress is another wonderfully unusual ensemble. Created in breathable cotton, with contrasting faux fur sleeves, this shift design is practical and stylish – with a selection of colour combinations to choose from, this design is ideal for work or play.


In addition, the label’s moon phase print is offered across a variety of cropped and oversized T-shirts and sweaters, which are certain to make their wearers stand out from the crowd.
Rebekah Absalom

If you’re in need of some unique, unmissable items, head over here and browse through their colourful array of statement pieces.