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I have just come across this little gem, from Chanel and I can’t get enough of it- I think it is absolutely fab!


Iconic brand Chanel has taken Parisian elegance to a whole new new interactive level.

The beauty giant has released a light hearted video viral; “Here comes the beauty pack”, showcasing the brand’s latest make up collection which launched on luxury website Nowness.

The mini movie is a refreshing move for Chanel- following in the recent steps of Hermès to interact with Generation D and re-position the perceptions of their heritage luxury brand, Chanel has succeeded in creating a cyber storm by this video being being blogged and re-blogged around the world on fashion blogs and other various sites.

The narrative is light hearted, fun, and a beautifully executed animation with a lot of character and of course the chic we come to expect from the fashion giant.

Where will the digital world take our long loved brands next?