Deal Real Legacy Shop Returns to Carnaby Street

Carnaby and Deal Real legacy have joined up to create a pop-up, in-store weekly music events and a youth engagement programme where selected students will earn an accredited qualification, all to be hosted at 14 Newburgh Street. The legendary hip-hop record store Deal Real will return to its iconic home in Carnaby on 18th April 2015 to celebrate the place where many of the new generation of hip-hop stars burst onto the scene. Deal Real was originally situated at 3 Marlborough Court, just off Carnaby Street between 2002-2007 and was the venue where the likes of Amy Winehouse, Kanye West, Mark Ronson, John Legend, Mos Def and Lupe Fiasco performed to crowds of fans, tastemakers and inquisitive passers-by.

It became London’s epicentre for hip-hop and urban youth-culture, responsible for showcasing, supporting and nurturing a wealth of burgeoning talent, many of whom went on to attain mainstream success. The roll-call also included Oritse Williams, Estelle, Tinchy Stryder and Doc Brown to name a few. Deal Real was a hive of activity and its legendary Friday night open-mic events provided a platform for creative young people to come together, showcase their talents, share ideas, network with like minds, develop skills and build positive futures. It was social networking before Twitter, with many young people arriving as curious music enthusiasts, but leaving as fans, collaborators and friends.

The 2015 Deal Real Legacy pop-up shop launches on Record Store Day, Saturday 18th April 2015 at 14 Newburgh Street, Carnaby with the first in-store event curated by UK rapper, Kano. The shop will showcase the cream of London’s undiscovered and unrepresented talent, including emerging visual artists, musicians and fashion designers. In addition there will be reflection on the original store with a photo-gallery showing memorable moments and in store performances, along with previously unseen archive footage from a range of British artists including Example, Professor Green, Rodney P, Ty and Mr Hudson, as well as internationally renowned artists Kanye West, Will I Am, Akon, Mos Def and John Legend.

Reconnecting with notable alumni, Deal Real Legacy will host free weekly in store signings, performances and workshops. Visitors can expect definitive line-ups including some of the most established UK and international artists, alongside the freshest up and coming talent. 

Confirmed Event line-up:

18th April – 6-9pm – Kano to launch the first in-store event with Ghetts, Little Simz, Novelist, DJ Logan Sama and DJ Fonti

1st May – 6-9pm – A curation by highly acclaimed UK hip-hop producer and DJ Harry Love, Hi-Jack, Black Twang, Rodney P, Verb T (4 Owls)

15th May – 6-9pm – Ladies Night, featuring Mercury nominee Kate Tempest with an exclusive acapella reading of her album, ‘Everybody Down.’

29th May – 6-9pm – Tinchy Stryder and DJ Spryo

Danielle Mead

Tickets will be made available through a ballot hosted on Carnaby.co.uk and Dealreal.co.uk – for more details click here.