Miu Miu Releases First-Ever Fragrance

Fashion label Miu Miu has revealed the details of its debut fragrance, aptly named Miu Miu. Drawing on Prada’s inspiration, perfumer Daniela Andrier has created a study in contrast. The fragrance opens with lily of the valley, composed of real jasmine, real rose absolute, and synthetic green notes. The scent is then set against a deep earth-toned background: the wood and pepper of Akigalawood, an extract of patchouli. The bottle features blue-pillowed opaque glass – reminiscent of Miu Miu’s signature matelassé – with a white matte collar, along with a translucent red disk. To support the fragrance, Actress Stacy Martin features in a campaign shot by Steven Meisel. The brand chose actress Stacy Martin as the face of the fragrance, because she already belongs to the Miu Miu family, having appeared in two of its fashion campaigns. Martin is the ultimate Miu Miu girl: She’s young, elegant and graceful, but has a bit of a dark side, which makes her very special and gives her an edge.

Alicia Joy

The Miu Miu fragrance is priced from £48 for 30ml, the fragrance will be available exclusively at Harrods from 1st August 2015 before rolling out nationwide on 1st September.