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Busy and the Boy, is a brand new online store of creatively curated luxury brands for style conscious kids. The brainchild of Lana Keen, Busy and the Boy is targeted at babies and children aged 0-10 years, and features the seasons most cutting edge pieces from modern brands including Finger in the Nose as well as Ruff and Huddle, which sit alongside Mini a Ture and Wolf & Rita.

Z-1Mini Rodini Elephant Sweatpants | Mini Rodini Crocodile Jacket 

Busy and the Boy are dedicated to bringing together the very best on-trend, pieces for young stylish fashionistas. Hand picked for style, they provide the latest pieces with an emphasis on quality and giving you peace of mind when shopping. The result is a collection of individually, handpicked pieces, to be loved equally by grown-ups and those yet to grow up. The brand have a seasonal outlet store available throughout the year too.

Melanie Stockman

Visit the Busy and the Boy website here.