Band Spotlight: Joy Atlas

Following hot on the heels of their debut single ‘Dismount’ which tickled the fancy of pop fans and tastemakers alike, including BBC 6 Music’s Steve Lamacq; ‘Notice It All’ is a beaming proclamation of a band who have quickly become adept at making unexpected pop moments and is resplendent with melodic hooks, fresh lyrical finery, and glitch electronica.

Like a slap of colour from the north, Joy Atlas continue to offer radiant, angular pop music that owes as much of a debt to gritty American R&B as it does to sunny Scando-Pop. Their soaring, synth-laden sound, paired with the resonant impact of Beccy Owen’s voice, glides above a chiming, staggering backdrop of bleak-beats, deep bass, horn-riffs and synthy dreaminess.

Here is a band that are keen to have the listener bask in a crescendo of unforgettably expansive pop-nobility and as the mother of melodic ceremonies, Beccy’s distinctive voice cuts through with a playful accented vocal. All in all, the song creates a winning balance of experimental whimsy and solid pop magic. This is an emotionally complex, sleek-and-unique sound that rivals the likes of Robyn, Goldfrapp, Imogen Heap and Bjork on a particularly chorus-led day.

The members of Joy Atlas have been championed by NME, BBC 6, Introducing, Radio 3, Radio 4 and The Culture Show. They’ve shared stages with the likes of John Grant, Maximo Park, Elvis Costello, Portico and The Unthanks, and their second single is a prime example of a band distilling their array of influences into a singular, exciting new sound.

Tilly McCarthy

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