Johnny Tuxedo A/W’15 Partywear Collection

Johnny Tuxedo used ‘real’ students to launch its new Christmas party campaign this season, taking the wraps off sleeker designs and new fabrics. With demand for slim-fit tuxedos at an all time high, the Ilkley-based company has introduced a sleeker silhouette as well as luxurious new bow-ties and silk scarves. Celebrity photographer Dan Kennedy, one of the founders, said the teenagers brought a freshness to the photography. “We’ve always used high-end fashion models for the Johnny Tuxedo shoots but this time round we wanted something a bit more natural and realistic,” he said. “None of the stars had been in front of a camera before which makes the shoot even more remarkable. They had a great time and we’re committed to doing this again for our next campaign.” Johnny Tuxedo was launched in 2012 and has since sold in more than 30 countries around the world, including America, Australia and South Africa.

MD Austen Pickles said the new slimmer-fitting suit was in demand from everyone from 16-60. “Our customer base is growing all the time because Johnny Tuxedo is the only place where you can get a stylish, washable, slim-fit tuxedo for under £100,” he explained. “Orders come from all age groups and all corners of the globe and we’re delighted to be able to update the look and the styles for the new generation of customers.” “Cool young men need dinner suits or tuxedos for their university ball, school prom, graduation dinner, Christmas party or wedding reception, yet the suit market is full of ill-fitting cheap suits that will wear out, or well-known brands which don’t make small sizes, or whose styles are too boring or expensive,” he said. “Johnny Tuxedo has been designed to tear up the rule book. Not only can you have a suit that looks great and gives you countless ways to create your own style but the price is great too.”

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