Taller Than Your Average: ASOS goes large

TTYA aims at providing women that have to duck their heads under low ceilings, fashion that they don’t have to compromise into. Many women are (lucky enough in our opinion) 5’9 and above, but are burdened with the mocking ‘petite’ sections, with no where to find jeans that can’t be pulled off as ankle grazers.

Starting in June 2013 initially exclusively in Selfridge’s, the brand has considerably grown, now being taken on by ASOS, debuting as their first ‘tall’ fashion collection.

The company offers key wardrobe staples for taller women, from your jersey tops to your LBD, TTYA has your long legs covered. Prices range from £30 to £60, so you do not have to bucket out loads of money on unjustifiable purchases.

TTYA’s founder says:

“I’m so pleased to have TTYA launching on ASOS, not only is Taller Than Your Average available on one of the world’s most established online retail sites, but it will also be one of the first brands available on the site dedicated solely to tall women. It’s an incredible feeling to know that the brand will be accessible to so many more tall women across the world.”

And with ASOS’s worldwide reputation for quality and style statements, the brand will have no problem fitting into the mist of fashion upon there.

From the 17^th February, there will be a 12 piece ‘Jersey Staple Collection’ uploaded onto ASOS for any women desiring taller fashion to have. After being featured on This Morning – Brands to Watch, I-D Online, Sunday Times Style and The Metro; TTYA will have no trouble adding this to their growing portfolio of one great success to the next. One big step for Women-kind, one equally big step for Women.

Tamara Massey

To view the collection click here.