Fashionable Web Design Trends in 2016

The fashion industry is always looking for the latest trends to absorb and then spread those trends across to the rest of the world, hoping we all click on. This sort of behaviour is also common in web design. So, when the world of fashion and the good old internet collide, we expect to see websites that blend together the latest visual and technological trends. Each fashion brand aims to create a unique and characteristic visual style that fits its personality. Take a look at the magnificent Ban.do website and another favourite of ours is the visually stunning WHITEPEPPER.

However, there are certain characteristics that are common to most fashion companies’ websites. Most fashion websites rely on the power of visuals to draw attention to them, we can think of so many right now from, QooQoo to Homini, these let the products speak for themselves. The use of photography is imperative, large images and GIFs are extremely popular. In most cases, the homepage consist of a large background photo and a navigation menu. The rest of the content is pushed to the background so it does not compete with the displayed product. Black and white is a common colour scheme for most fashion and jewellery websites, especially those that want to convey an image of elegance and style, while young and playful brands use a lot of colour.

The main objective of a fashion website is to keep the viewer in the site enough time for him or her to see the last collection of their product. Navigating around the website is as easy as counting to five, and they make sure you are able to add whatever product to your basket. Making it clear. Some fashion websites have interactive elements and try to transform the visit into a sensory experience for the viewer. Fashion websites tend to change from one season to another, that includes using pastel colours during spring/summer and using darker, earthy tones for those colder months. Do you have a favourite website? Be sure to Tweet us!

Avery Parker

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