Log In Register
Lost your password?
A password will be e-mailed to you.

Zalando, Europe’s prime online shopping destination with thousands of brands, exclusive collections, and in the front line of battle in the war between online and high street shopping. So their gifting lounge in London was always going to have high expectations surrounding it.


With the event itself held in the E wow suite of the W Hotel, it was off to a flying start. Zalando threw open its doors at two, and after being greeted by lovely flavourful canapés and about three bottles of champagne, you were put instantly into the mood of relaxing with a cheeky bit of indulgence.


The gifting lounge was held to promote the new S/S’14 line coming to Zalando from multiple brands and fashion houses, ranging through Mage, Only, Culture, Michael Kors and a significant selection from Kiomi. The brands were said to span the width of the online buyer audience. With everything from ‘high street to premium,’ as the Zalando girls, clad in chunky black boots and gorgeous monotone colours kept saying.


This season for Zalando’s capsule collection, designer Eleanora Carisi was inspired by nature and the energy of the natural world. In a vibrant green leaf print on white, and on everything from skater skirts, sheer blouses, maxi dresses and much more, it made for an exciting fresh centerpiece of the event, with a rack featuring the collection directly before you as you walk in. On various other racks there were also themes. The first was a monochrome marvel of soft grunge, another was bright and full of modern hippie vibes, and the last was pastels with a lean to boho chic.


Zalando had thought of everything for this event, from a pair of stunning Jeffrey Campbell heels on a coffee table, to the best cupcakes in the world and then of course there was the pampering. With nail expertise from OPI, with tips and tricks on how to buff your nails correctly, preventing chipping and flaking. Which was then followed by a manicure with polishes in the latest shades.


Zalando kicked off the spring/ summer season in style with this event, keeping their name on everybody’s lips, that, of course was the aim. So for the latest trends, the best deals and every brand under the sun! Head over to their website and get a glimpse of the Zalando walk in wardrobe!

Katherine Bull

Click here to visit the website.