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Daydream Nation is a Fashion Arts House founded in 2006. Aside from being an international fashion label, Daydream Nation is celebrated for its cross-disciplinary collaborations with other art forms including theatre, dance, music, film and visual arts. With the opening of its flagship store in October 2010, Daydream Nation is set to become Hong Kong’s new creative hub. 


Alongside its own collection of clothing and accessories, it features the work of local artists and indie bands, and runs a program of creative workshops, events and happenings. Capturing hearts with its inspired designs and whimsical spirit, Daydream Nation has dressed international stars such as Ke$ha and Juliette Binoche; collaborated with a range of brands including Peter Jensen, Shangri-la, The Old Curiosity Shop and Urban Outfitters; and even caught the eye of CHANEL, whom selected pieces from our A/W’09 collection to inspire Karl Lagerfeld’s work. Their latest collection, Follow Your Yellow Brick Road is clearly inspired by the magical Wizard of Oz. It’s also inspired by iconic moments from the film, such as when Dorothy clicks her heels three times to unleash the magic to take her home; Tore created yet another Pop Masterpiece with his illustrations of a Psychedelic Brick Road , the poisonous Poppies and Magic Ruby Shoes on his jersey street-chic looks.



This season Daydream Nation have focused, quite cleverly on these characters from the legendary movie, such as Dorothy the Dreamer, the Good Witch who impersonates faith, the passionate Bad Witch, Mr. Scarecrow who seeks wisdom and the Tin Man, who wants love. The brand states; at the end of the day, whoever you are, follow your Yellow Brick road, just follow your heart. 

This brand has received awards such as Vogue Italia’s ‘Vogue Talent 2010’; Hong Kong’s Ten Outstanding Designers Award 2009, 2011; Perspective/Cierre Italia’s ‘40 under 40’ Design Award, 2009; and White Milan’s ‘Womenswear Inside White Award’, 2008. Daydream Nation is currently selling to over ten countries and stocked in over 80 shops around the world.
Avery Parker

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