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Meet Moriah Hemed, nicknamed Mona who lives all the way over in Tel-Aviv, Israel, where she designs women’s clothing for her Etsy shop, I Love Mona. 

The latest collection is inspired by the combination of creepy and cute, cleverly entitled, Glowing In The Dark. Moriah looked for the meeting point of Tim Burtons’ corpse bride, Beetle juice and Sweeney Todd with Mona’s cute collars and feminine silhouettes. She wanted to create a horror fantasy fairytale sort of scene and to take the Mona customer on a new adventure with an edgier look and feel.
I Love Mona is for young women and women who are young at heart. Moriah loves creating her own fun and colourful world through her designs — they offer a wink to the past while still remaining modern. Pleats, unusual buttons and collars are just a few of the things she likes to add to all her designs. The I Love Mona ideal customer appreciates colour and detail, and isn’t afraid of turning heads with her clothing. The current collection consists of timeless pieces that will last for years and always look up-to-date and special.

“My business is my dream come true: it’s what I want to do when I grow up! When I started designing, I never thought I would become the businesswoman I am today – I thought I would make a few pretty dresses and that would be it.” Etsy gave this designer the opportunity to dress ladies from all around the world. She can’t even start to explain the excitement that comes with knowing there are girls in far away countries wearing something Moriah made.

Avery Parker

Click here to visit I Love Mona.