Lazy Oaf A/W’14: Don’t Worry Be Happy Stephanie AndersonAugust 5, 201418 viewsdesignFashionStyle0 Comments18 views Our favourite London brand Lazy Oaf presented their men’s autumn 2014 lookbook with a clean, yet playful aesthetic using bold prints and cool slogans. Lazy Oaf is a London based fashion label forever designing bright bold clothing and accessories for men and women. Their clothing is unisex, so we can all enjoy their fun pieces whatever gender. Founded by designer Gemma Shiel in 2001, the brand started as a small run of men’s T-shirts hand-screen printed in Gemma’s dads garage and sold on a market stall in Spitalfields. For autumn 2014, the brand has gone for a clean cut approach with their playful attitude coming mainly from the clothing and occasionally from the models themselves. What started as a small T-shirt collection has now evolved into a complete product range with knitwear, outerwear, shoes and stationery recently added to the ever-expanding Lazy Oaf line. Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Their design philosophy is not trend driven but focused on their unique directional vision referencing street wear and youth nostalgia. They like to design clothes that will make you smile. Bailey Moss Click here to visit the website.
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