Supply & Demand A/W’13 Collection – Paying Homage to Streetwear Roots

The new range by Supply & Demand stands by everything the brand stands for, paying homage to streetwear roots and culture and taking direct influence from the street style of the US capital. Shot on location in Brooklyn, New York, the collection celebrates the districts and icons of NYC in a distinctive, mainly monochromatic style, with injections of tie-dye and paint splash techniques to add pops of colour – pulling the range together with edgy, casual design.

Their clothes aren’t only for those who are, perhaps, still in education, but the brand is already spreading around the wardrobes of Arsenal and Wales footballer Aaron Ramsey, the truth of UK hip-hop Giggs, crowd favourites’ rudimental and Hollywood star Tom Hardy. For the majority of the collection, staple cuts and shapes can be seen: crew neck tees, hoodies, sweats and wind runner jackets make up the main body of the range with Miguel baseball shirts and slogan tees such as ‘I am God’. There also, among these, one-off garments such as the baseball jersey t-shirt and the Arctic Parka jacket. The jersey tee, in particular, is heavily influenced by the East coast American style – popularising the sport that derived from the area whilst also reflecting the eye-catching street styles of places such as Harlem and Brooklyn in the 80s and 90s.

Overall the Supply & Demand A/W’13 collection provides a good chance to vary your wardrobe with some on-trend streetwear. The monochromic colour scheme is timeless and will always be an on-going trend In a nutshell: Supply & Demand clothing is a street fashion brand exploding out of the UK, firmly rooted in the thriving urban music scene and with a distinctively grimy edge. Supply & Demand clothing is quickly becoming a high street contender with their selection of progressive graphic T-shirts, and crewnecks, and a recognisable streetwear influenced fit.