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We’re excited to introduce to you this stunning collection entitled, ‘Imo Youth‘ from Gold Coast Trading, a creative brand and clothing label from Emeka Alams. Emeka was raised in Seattle but moved to Nigeria to reconnect with his family’s roots. 

He developed his clothing line based around the stories that have been passed down over generations in Western Africa. The visual and emotional significance of the brand begins with the name. Gold Coast Trading refers to the area between Cote D’Ivoire and the eastern tip of Nigeria used as the export centre for slaves bound to American and Europe. 


In the midst of the abhorrent trade, something unexpected happened. Ideas and culture spread from African to the Western World. Emeka’s work is inspired by (and a part of) this phenomenon.

Avery Parker

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