Underated Co A/W'13 - The Clothes Maiden Magazine

What do you get when you mix bold renaissance imagery with modern street wear? This all sounds rather intriguing, a mixture of modern day street fashion combined with classic renaissance artists such as Leonardo Da Vinci or Michelangelo and that is essentially what you get with London based designs Underated. A brand that describes itself as ‘the segue between the modern stylistics of street wear and the delicate finesse of high fashion’

Underated uses strong imagery in their collection, with a kaleidoscope of classic Italian paintings as patterns on their clothing creating a unique statement. To make an even bolder statement and to show support for the renaissance paintings, Underated has designed football jerseys featuring the names of artists from the renaissance era.

While this might not sound like something that will give you street cred; it will certainly give you extra credentials in the way of high fashion.

Underated is in no way missing a beat with their collection; it’s clearly steeped in art history while remaining modern and fresh in the fashion world. A real segue between art and fashion and without a doubt Underated has not only nailed it with recent fashion trends but have respected the renaissance painting era, one wonders if the great renaissance artists are not only smiling down but are giving a big thumbs up.

Anna Nuttall

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