Etre A/W'13 - The Clothes Maiden Magazine

Autumn and winter calls for hardwearing, durable clothes. For your skin to feel most protected during harsh weather conditions, the quality of the fabric and the way in which the pieces are designed need to be at their optimum standards.

Luckily, Etre’s new autumn/winter collection fulfills these needs. Drawing on the characteristics of traditional British work wear, Etre’s latest collection is inspired by the best-tested solutions from the past, using innovative solutions from history to create a new blueprint of design.

Fisherman’s sweaters are knitted and customised with old Polperro and Staithes fishing community motifs, with patterns that are recognisable to generations of fishermen.

Using British materials, each piece is crafted in the British Isles, using locally sourced fabrics. Work-wear jackets are created using 100 percent Melton wool, while the Gansy sweaters are knitted using the finest 5-ply worsted wool.

Hand-crafted by family businesses and mills that have been working with the same materials for years, Etre only works with those with a strong knowledge of the fabric, such as the leather gloves, which are made by one of the last surviving British glove manufacturers.

Being both timeless and durable, an investment in Etre is an investment in quality, longevity and breeds a revolutionised style for the new generation of the British worker.