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Never has there been more luxury concentrated in one building having been designed by award-winning architect Andrea Morgante, featuring an array of wonders – mostly anticipates Miles Aldridge’s shot on Fellini’s classic, which will be open to the public from the 6thNovember. With the history of Peroni entwining within the individual background of Italy, along with momentous people that have carved Italy’s film and fashion to be what it is today, make The House of Peroni something of a spectacle.

A main showcase that the House of Peroni will behold is Miles Aldridge’s take on Italian director, Federico Fellini’s significant film 8 ½, where just over 50 years later, the highly acclaimed Italian Vogue photographer will recapture the 1963 Academy Award winning film in colour, collaborating with model Lorena Manelli, wearing Antonio Marras’ latest collection along with accessories from Simone Rainer.
Miles Aldridge who has “been inspired by Italian film, especially the movies of Fellini” said “I jumped at the chance to convert my fascination with Italian fashion into this image, bringing to life this fascinatingly strange and beautiful woman and am thrilled the final version of the image will be showcased at The House of Peroni.”



The House not only features the highly anticipated images by Miles Aldridge, but also will screen Fellini’s 8 ½ along with other modern Italian films so you can get even more of a background history. Not only will you be swimming in Italian history, but alcohol will be flowing from two spectacularly characteristic bars, where you can learn the art of mixology with Gerry Calabrese, so you can carry your Peroni around with you to view the other fashion installations, including new designers such as Arthur Arbesser and Fabio Quaranta and also to view Quayola’s work on Italian art and culture, which has previously been showcased at the V&A.
Feeling peckish? Dining in style is also on the menu (along with an assortment of Italian influences), with the Michelin starred Costardi brothers, along with other Italian cuisine with Street Feast and Italian Supper Club.
If that is not enough, then liaising with a master perfumier to make your very own bespoke scent should be the cherry on top of a very elaborate Peroni-tasting ice cream.
So eagerly await the opening of this House of wonders to view to spectacle of Fellini through Aldridge’s eyes, and learn the secrets of Italian art and culture, all the while being armed with a cool glass of Peroni. 

Tamara Massey
To find out more about the event, or to find the priced and non-priced tickets, go to their website.