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Jennifer Hope’s new collection really enchances the brands strengths from its contrast from monochrome to rainbow tie dye. The collection is inspired by casual festival fashion, comfortable yet extremely eye catching. 

                         

The collection is designed similar to a capsule collection however with more pieces. All the pieces are easily worn together to simply change up outfits from wearing a oversized black T-shirt with skirt in the day to a pair of our leggings when it gets a bit cooler in the evening!

                       
The brand create daily ‘outfit of the day’s to show customers how pieces can be worn with different outfits to create new looks, so you are forever feeling inspired whatever the weather. 

Jennifer Hope’s show stopping piece of the collection is the rainbow tie dye halterneck dress which is just as effective as your LBD. The dress could be worn with leather boots at a festival to some stunning wedges for the night. 


The collection really focuses on influential subcultures and street style of the UK and LA. It gives off a young, fun, summer, streetwear gothic feel, which is definitely a mash up of many styles but it sits together so well. 

                       

From past features worn by ‘Little Mix’ on ‘Good Morning America’ and recently worn by award winning ‘Architects’ at Germanys festival ‘Rock Am Ring’. 


The brand is really starting to spread it’s wings and move further around the world appealing to a larger audience. 

Bailey Moss

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