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We’re probably looking a little hell bent on all things glam and gothic right now, but not every fashion label has a story like this to tell. 

Life and Death is a London based independent label that screams attitude and good vibes all over. Whatever the season, this label brings you dark themed vests for the summer and edgy jumpers for the winter.

In fact, this label was born out of one drunken exchange, quite a story to tell the kids if you ask us… Interested to read on? 

Some night ago in the summer of 2012, a drunk guy offered to buy Dan’s necklace off him outside a club in Dalston. (Dan, being the founder) It was a crucifix with the L&D logo hammered onto it. 

So, this one drunk exchange became the birth of L&D’s jewellery range which has been growing bigger and bigger since that fateful night. 

The end of 2012 saw them expanding into ASOS as well as beginning talks with some big high street retailers. Not bad at all, right? 


Avery Parker

Click here to shop and don’t miss out on their latest sale.