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Samuji is a creative studio and design house based in Helsinki, Finland. their work focuses on design and consulting, and is based on the values we hold in everyday life: a love of necessary things, simple functionality, and kindness. 

The brands ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. The first Samuji womenswear collection was launched in spring 2011, and a menswear capsule collection was introduced in fall 2013. 

All the items are crafted out of quality materials from European and Japanese suppliers and produced in Europe by carefully selected manufacturers. The collections are sold in their own flagship store in Helsinki and through selected stockists in Europe, Asia and America.

Their current 2014 resort womenswear collection presents a complete wardrobe for women, bringing together two separate lines: Samuji Classic and Samuji Seasonal. Samuji Classic carries permanent, timeless clothes and accessories, while Samuji Seasonal is a more bohemian and colourful collection renewed seasonally. 

Avery Parker

Click here to visit the website.