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Founded in 2010, Emma Louise London is a label designed by Emma Cunnane in North London. 

Emma studied fashion design at De Montfort University where she kickstarted her career by opening the University’s first show at Graduate Fashion Week in 2008 with her creative print collection. 

Following this, Emma went on to work at Olivia Rubin, Alexander McQueen and Future Classics before launching her own label.  Simple yet elegant silhouettes make up the canvas for each collection, allowing the digital prints to do the talking for the brand. 


With the ability to take a small detail for inspiration and nurture it into an eye catching print, Emma’s designs can transform a simple outfit into a fun, innovative yet timeless style that any woman can add to their wardrobe.  Emma Louise London has become established amongst some of the finest fashion bloggers, worn by the likes of Louise Thompson, Kimberly Wyatt and Giovanna Fletcher and has been tipped as a designer to watch out for.

Bailey Moss


Click here to see further collections.