A Premiere of Florrie’s ‘Real Love’ Video

Florrie premiers her brand new video for her latest single, ‘Real Love’ which is due for release on March 25^th. The video, directed with acclaimed director and visionary Emil Nava (Ellie Goulding, Calvin Harris, Ed Sheeran), was filmed in London and is shot in a beautiful yet melancholic house reminiscent of the kitsch décor of a Wes Anderson film.

‘REAL LOVE’ is composed by Florrie and co-written/produced with Joacim Persson (Robyn, Miley Cyrus) in Los Angeles. The track is bold and imaginative and shows Florrie is back stronger than ever to take the pop world by storm. On the video Nava comments, “Working with Florrie on the video was a true pleasure. The collaboration process on this video was amazing. From the concept, to the look, to all the fashion I loved it. It was amazing to shoot this video on 16mm film and create such a stand out look. The concept was a bit risky and Florrie absolutely nailed it. We did more outfits than I have ever done and that comes down to Florrie being such a trooper and absolutely going for it. I can’t wait for the world to see it. Real Love for this one.”

Florrie remarks, “I’d wanted to work with Emil for a long time, and was a big fan of his work, even before I met him. I think its Emil’s energy that I love the most, and it made such a HUGE difference on set. His enthusiasm and love for what he does  really got the best possible performance out of me and I trusted him 100%, which is the best feeling because you can totally relax and have fun with it. I genuinely can’t imagine ever making a video with anyone else now!! I feel very proud of it.”

Florrie has spent the past year travelling across both sides of the Atlantic song-writing and working in the studio crafting her long-awaited debut album, writers Florrie has been working with include Jesse Shatkin (Sia, Ellie Goulding), Tim Anderson (Solange, Banks), Mozella (Miley Cyrus, Rihanna) and Joel Little (Lorde, Sam Smith) to name a few. The track is the result of a massive culmination of everything she learnt as an artist over the last 5 years.

Patrick Miller

Florrie will release her album in Autumn 2016. ‘Real Love’ releases on Friday March 25^th through Epic Records.