App of the Week Mallzee: The Tinder For Fashion

Everyone loves a bargain and Black Friday offers some of the biggest – this year Mallzee, the newly refreshed personalised shopping app, often described as Tinder for fashion, allows you to shop the best bargains in style and is offering an extra 10% discount on top of all other savings from their 150 different retailer. Black Friday sales traditionally lead to ugly scenes of in-store fights and round the block queues – this year thanks to Mallzee you can grab the biggest bargains without scuffing your Jimmy Choos or braving the rioting. Mallzee, the personalised shopping app puts the entire high street into your hand enabling you to search, compare and buy the complete ranges from over 150 stores (think Topshop to Reiss), all from the comfort of wherever. Purchasing your dream item via their unique checkout system in under 15 seconds, with just your finger print and Apple Pay.Savvy Mallzee shoppers won’t even have to wait until Friday to start finding bargains – as soon as you have downloaded the app you can start swiping your fashion likes. All items liked are saved in your personal style profile and if the price reduces it instantly triggers a price drop notification, ensuring you are amongst the first to grab a bargain (before your size runs out and without the need to be near the shops). Mallzee, founded in Edinburgh in 2013 has been at the forefront of the m-commerce revolution with Yahoo naming it as one of the apps that will change the way we shop forever.

The latest update to the app went live this week making swiping and purchasing even quicker ready for Black Friday weekend when hundreds of thousands of users will be shopping in style and comfort across the UK and US with the company. Cally Russell, founder and CEO of Mallzee said, ‘Black Friday is now an institution in the UK and we’re massively excited to be releasing a whole new version of Mallzee especially for it this year. With an extra 10% off everything and price drop alerts on the products you love Mallzee is the only place you need to shop this Black Friday and Cyber Weekend.’