ASIF: Zus Lo Collection – Cutting Edge Footwear

We all have a unique taste for shoes, some like retro, others high fashion, sporting or everyday casual. Have you ever thought about wearing the future? Some designs such as Adidas and Nike have futuristic looking designs, but what about technology. Enter, “As seen in the future”, a brand that defies convention with comparison. ASIF builds footwear with both function and durability. All areas ASIF, revolve around everything incorporating modern ideology.

Merchandising and promotion is always kept innovative and interactive. Most recently we went along to their pop-up shop partnering with Passport ADV, in Los Angeles. The launch of the Zus Lo collection was presented with much vision at the event. Keeping the designs fashion forward, was a key goal that went into the measure for each piece of footwear presented. Visual artist, Rich Confico, founder of Creative Recreation is the brain behind this cutting edge footwear. ASIF gears to change shoe designing as we know it, pioneering the construction of traditional footwear commerce.

ASIF has even interchanged their approach to releases. While most fashion lines create and showcase by season, ASIF will present their shoe models and complete them with apparel and accessories in limited quantities every month, via an online forum. ASIF makes have a sleek and modern design with neutral colours, the technology of the product will really change the way we wear footwear. With a really ingenious approach there isn’t a need to shelve out loads of models multiple times a year, compared to most lines of fashion.

Consumer look for a flexible design with ultimate capabilities and that is exactly what ASIF has to offer. Not every shoe offers style, comfort and mobility as most of the time consumers end up with one without the other. The company’s futuristic motto also means unisex, which is great because walking into a typical shoe purchasing experience, you have the men’s section and the women’s section. The idea of ASIF is to be modern in every type of way including have designs fit for everyone, male or female from every walk of life.

With ASIF comfort doesn’t mean clogs or big clunky cross trainers and in contrast with branded companies most of their shoes do not take a super versatile case. At a cost effective price point it is feasible for shoppers, to purchase an amazing quality, avant-garde type of shoe. ASIF is fashion forward and will greatly diversify your closet. Often times we find ourselves (women especially) contemplating on what to wear to work, run errands, or out to lunch and these designs will help simplify some of your fashion woes.

Ellana Bland

Change or walk of tomorrow and visit the ASIF website here for more information on the collection.