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BALENCIAGA and Sam Smith recently announced a creative collaboration for the BALENCIAGA Men’s A/W’15 campaign. This is the first time the renowned singer and songwriter Sam Smith has been featured in a major men’s campaign. The star of an evocative series of black-and-white photographs and a full length video both shot by Josh Olins, Sam Smith is presented in a mysterious light, relying on movement and mood to convey emotion.

BALENCIAGA x Sam Smith in Creative Collaboration for the A/W'15 Men's Campaign - The Clothes Maiden

Sam Smith wears iconic looks from the BALENCIAGA A/W 2015 collection, which takes inspiration from the purity of forms found in Nature to create an austere and timeless aesthetic. Through his expressive character, Sam Smith animates the modern shapes of BALENCIAGA from within.

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Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for BALENCIAGA. He represents both sensitivity and power – the dualities of the Balenciaga man. Sam Smith says: “I am absolutely honoured to have been chosen to be the face of Balenciaga. I have been a devoted fan of the brand for a while now.” Shot at Centrestage Studios in London, the debut images from the BALENCIAGA Men’s A/W’15 campaign break in international publications beginning in August 2015 and on the website.

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The BALENCIAGA Men’s A/W’15 full-length video can be viewed here and via #balxsamsmith.