BAW London x Fabian Bolin: #WarOnCancer

BAW London, British streetwear clothing brand that specialises in black and white and has been worn by the likes of Beyoncé, has announced its charity collaboration of the year with 28 year old Swedish actor, model and blogger Fabian Bolin, who was diagnosed with leukaemia on July 1st of this year. The self-titled ‘Leukaemia Warrior’s’ blog which depicts his battle with the disease, has caught the internet’s attention with hundreds of thousands of messages of support and advice received since his diagnosis.

From November 9^th until Christmas, for every sale of their WARRIOR Dictionary sweatshirt and T-shirt, BAW London will donate £2 to LEUKA, the leukaemia research charity and one of the benefactors of Fabian’s #WarOnCancer social media campaign, which he describes as “a modern way of waging war against a disease that strikes young as well as old people across the globe.” The unisex WARRIOR design is a part of BAW London’s innovative Dictionary Collection, where the founding team have created personality slogans with a quirky and meaningful twist to their definitions. The WARRIOR definition reads: “pain is certain, suffering is optional” which is particularly powerful and motivational message.

BAW London was co-founded by two ex-investment bankers who left their city careers driven by the desire to live in a more straightforward and uncomplicated world, away from man-made hurdles and inescapable office politics. They questioned: “Why can’t the world be black and white?” Through its sophisticated streetwear, BAW London champions its core message of leading a simple, pure, ‘black and white’ way of life. 

Evie Switzer

BAW London’s bespoke cotton unisex WARRIOR sweatshirt (£60) and T-shirt (£40) are available online.