Beauty Crush: label.m Honey & Oat Mask

Following the success of label.m’s global no.1 best-selling Cleanse and Condition duo, comes the much anticipated NEW label.m Honey & Oat Mask – an incredibly lightweight, nourishing treatment to complete the three-step regime for the ultimate in hair hydration. Formulated with the brand’s exclusive Hydra-5 Complex, a self-regulating hydration mechanism, boosting high levels of humectants to help restore the health of parched hair, while also protecting hair fibres from damage caused by heat styling and chemical treatments.

The key ingredient include: Royal Black and Lehua Honey – which deeply moisturises and replenishes, these honeys are rich in antioxidants and nutrients that exfoliate gently to reveal hair’s lustre. Oat Extract and Baobab Oil – these help to strengthen hair fibres to prevent dryness and brittleness that leads to breakage and severe damage. Like skincare, incorporating a mask treatment into a haircare routine is just as crucial for combatting dryness, signs of damage and brittleness – plus unlike conditioners which work only on the surface level; a mask provides a deeper concentrated conditioning, with reparative benefits that helps to keep the hair healthy looking, lustrous and with added strength.

Alicia Joy