Beauty Crush: label.m Powder Spray Range

After the huge success of label.m Powder Pink Spray launched only a few months ago – and proving to be one of label.m’s fastest selling products to date, three totally new colours: Powder Blue, Powder Purple and Powder Red have been introduced as part of a full collection to bring about an explosion of non-permanent – yet fun colour to help create your own bespoke interpretation without the commitment. As the popularity for temporary colour splashes continues, the ‘pink brigade’ was evident during February’s A/W’14 shows at London Fashion Week, where a line-up of models sported full-on pink hair using label.m Powder Pink spray at the Merit Award Winner, Xiao Li catwalk show.

One of the key trends to emerge for spring/summer is ‘Art Attack’ splashes of bold colours and prints, from tribal, to graffiti and even pop-art, as seen at Chanel, Peter Pilotto, Christopher Kane and Kenzo. Clear distinctions that this is the season to get a bit crazy and creative, so why not start with the ultimate accessory – your hair? label.m Powder Blue, Powder Purple and Powder Red Sprays, deliver an instant pop of temporary colour, for stand-out, trend-led tresses. This easy-to-use, spray-in/wash-out product, is all about bringing your style bang up-to-date – whether it’s a soft dip-dyed effect, coloured highlights, or even a ‘go bold or go home’ whole head hue. With the festival season just around the corner, label.m Powder Colour Sprays also come in portable minis – a colour box of all four shades, and are without doubt the style-enhancing staple to be seen in.

Danielle Mead