Beauty Crush: RiRi by Rihanna Eau De Parfum

Music icon Rihanna has announced the launch of her newest scent, RiRi by Rihanna Eau De Parfum. With the debut of her namesake fragrance, Rihanna comments: “Each fragrance we create brings something new and different. This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel.” The scent opens with notes of passion fruit extract and rum absolute, paired with sparkling cassis and Italian mandarin.

The heart comprises Japanese honeysuckle, orange blossom, exotic jasmine and pink freesia, while Madagascar vanilla, musk and Indonesian sandalwood are at the base. The bottle, designed by Rihanna, combines iconic glamour with a sleek finish. It is pink combined with a harder black neck and topped with gold sphere. The outer box, etched with a metallic finish, evokes nail scratched metal adding a hint of edginess to contrast the bottle’s feminine lines.

Alicia Joy

RiRi by Rihanna Eau de Parfum will be available from September in leading retailers nationwide, priced at £40 for 100ml, £30 for 50ml and £23 for 30ml.