Benefit Cosmetics Collaborates With Dawn O’Porter

Partnering with the UK’s number one cosmetics brand, Benefit Cosmetics, Dawn O’Porter is set to make waves this spring by launching her third London pop-up of BOB Vintage and BOB by Dawn O’Porter. Opening on 9^th April, the pop-up will be found on the Good Ship Benefit – a new beauty, fashion and lifestyle destination run by Benefit Cosmetics and located on London’s River Thames. Known for her love of vintage-inspired fashion, TV personality Dawn O’Porter launched the brand in 2014 to create clothes for women who weren’t interested in following trends, but rather, who have their own unique sense of style.

Having enjoyed two hugely successful pop-up locations on Monmouth Street and Newburgh Quarter, the Good Ship Benefit is the next iteration of a London pop-up store.  Customers can browse the full range including an exclusive curation of beautiful and rare vintage pieces, personally sourced by Dawn O’Porter for her BOB Vintage collection, chic designs from her vintage-inspired ready-to-wear collection, BOB by Dawn O’Porter and finally, the newly launched Equality Collection.

Speaking about the pop-up, Dawn says: “Benefit’s ethos mirrors BOB’s so closely. Both brands are all about having fun and injecting originality and a dash of glamour into women’s lives. Partnering with Benefit to launch this pop-up felt like a natural step for the brand and we couldn’t be more excited for it to open. So come on board, grab a cocktail and let us solve all your fashion and beauty dilemmas!”

In keeping with Dawn’s own retro style, the Good Ship Benefit at the R.S Hispaniola will allow guests to be transported to the land of laid back fabulousness, where they can watch the world go by on the River Thames. Guests can discover different worlds celebrating some of Benefit’s hero products and services alongside a range of cocktails, afternoon tea and culinary experiences thrown in for good measure!

Danielle Mead

BOB by Dawn O’Porter is the first of many brand partners to be announced and will be open seven days a week between 11am and 7pm.