Benny Gold S/S'14: Duboce - The Clothes Maiden Magazine

Benny Gold is a unique San Francisco based streetwear brand and boutique, it’s grown from a small side project to one of streetwear’s more celebrated labels.

As a brand, they emphasise the importance of staying true to your passions, growing up without growing old, and a DIY work ethic. It’s a labour of love and hard work on the part of a close knit group of friends and family, but they try not to take themselves too seriously.

The Duboce collection cookbook showcases the frenzied pace of the city, it begins in a convertible on the Golden Gate Bridge and ends in the beaches and forests of Marin County, where the order of the day is “Eat ice cream, drink beer, wear floral.”

The collection itself is made up of wardrobe staples, including graphic tees, hoodies and short-sleeve woven shirts, as well as accessories from snapbacks to geometric-printed socks.