Beyonce for Topshop: The new athletic label

So, what’s more amazing than Beyonce and Topshop? Well, Beyonce announcing that she will be doing a 50-50 venture with Topshop to launch a global athletic street wear line, that’s what! The joint venture named Parkwood Topshop Athletic, is set to hit Topshop stores and Topshop online as early as next autumn. The line will be aimed at women who work out and want to look good whilst doing it. Since Beyonce is known for her extensive dance routines and energetic stage performances it’s clear to see why she was the perfect fit for this venture. This vision is coming from a woman who values being comfortable but not compromising on style. Who doesn’t want to look like Beyonce?

The line will include clothing, accessories and footwear which blend style and comfort- a fashion fitness hybrid. Plus the fact that it will be sold in a high street store will undoubtedly appeal to the public and Beyonce fans everywhere. Also, Beyonce herself is not shy about the fact that she is a huge fan of Topshop. She is often spotted mixing her high end designer pieces with Topshop items. Phillip Green is also delighted to be working with Beyonce on such a project. (Well who can blame him?) So rejoice, no longer will we have to work out in grubby gym clothes! With these pieces we can have our own opportunity to emulate Queen B’s style. Now how do we achieve her body. 

Sophie Dyer

Click here to visit the Topshop page.