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From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings. Sean’s talents go beyond music and performance; his personal sense of style for one has undergone transformations over the years and has now reached icon status.

As a PUMA creative collaborator and ambassador, he gives his stamp to his debut collection that reflects his classic meets street luxe style. Releasing prior to the full range is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean form stripe, a knitted sock construction and a customised lacing system originally inspired by hiking laces. Sean’s characteristic green white and blue colourway finishes off the clean iteration and appears on the heel loops, sole and footbed.

The collection expands to a carefully curated range that celebrates Sean’s style journey featuring classic and streetwear staples in sport-inspired luxury. Drop one features another colourway of the Suede in Ash and a crisp rendition of the Clyde, sans the Formstripe, in Natural Vachetta. Both renewed classics bear Sean’s signature on the outer lateral side. The PUMA x Big Sean Leadcat stands out with premium detailing and his signature logo at the heel. It’s the cosiest that you can get with a moulded footbed for soft comfort and padded, premium suede strap.

Onto the apparel, Sean took careful considerations on classic pieces and reinterpreting them in an elevated level with luxury fabrics, focusing intricate constructions. To set the tone for the PUMA x Big Sean campaign, the team collaborated with creative duo JUCO to conceptualize the set design and showcase the collection that resulted in a unique, unexpected and artfully executed imagery. Focused on the idea of juxtaposition, JUCO took the inspiration of a classic American Midwestern city and remixed it with overstated elements of beauty and glamour. Shot in Big Sur, Sean reveals he collection in a classic American barbershop.

Lina Ayers

The PUMA x Big Sean Suede Pack launched on 22nd March and is available from: JD SPORTS // END CLOTHING // HANON // 5 POINTZ // SOLETRADER. Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation. #PUMAXBIGSEAN