Boohoo Launches Fashion Capsule Collection With Disney

Boohoo.com recently announced their latest collaboration with iconic entertainment brand Walt Disney. The brands have worked together to create a trend-led capsule collection fusing classic Disney logo prints with representative silhouettes. The 23-piece collection comprises of Disney logo printed bodysuits, classic Minnie and Mickey Motif tracksuits, Acid wash T-shirts alongside stylish embroidered denim. The collection is both fun and nostalgic with Mickey’s character traits telling a story as part of the product. Binding generations together more than any other animated character; Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope. With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base.

As 2018 marks 90 years since his first appearance in Steamboat Willie on 18th November 1928, a series of world-wide celebrations will be taking place this year, including a primetime television special to air on ABC, the World’s Biggest Mickey Mouse Party hosted at Disney Parks around the world, and much more! The collaboration celebrates the run-up to Mickey’s 90th anniversary, which is taking place in November of this year.