Boohoo’s Gender Fluid Empowering Pride Collection: “Love Is Love” Evie SwitzerAugust 12, 2018120 viewsFashion0 Comments120 views Boohoo are more than proud to support pride and the LGBT community. After the success of their Pride launch last year, this time they thought they’d go even bigger. Introducing the capsule designed collection to empower, embrace, support and celebrate love in all of its form. The concept behind the latest range created their Love Is Love campaign to which gender is at the forefront as each design featured is available in various colourways, tones, fits and sizes. Subtle in design yet vocal in its message, purple, pink, blue and grey form the base of the range while an edit of the collection celebrated Pride through the use of the well-known rainbow flag. The inspiration behind the collection derives from the celebration of love, whether you are part of the LGBTQ+ community or you are someone that supports love in all of its forms the range encourages you to embrace the freedom to be yourself. To show their support for the campaign, 10% of proceeds will be donated to both The Rainbow Fund and Terrence Higgins Trust. Evie Switzer Click here to view the rest of the collection online.
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