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God almighty, you know when you see something and you can’t breathe because inside you’re having an emotional breakdown at how nice it is? Well this is how I felt stumbling upon Book Of Deer. 
Book of Deer is the label by Eilidh Ho, she was born in Edinburgh to a Scottish mother and Chinese father.
Eilidh was raised in Hong Kong before moving to London to study at Central Saint Martins and after several years working in the industry for designers in London and New York, she returned to Hong Kong to establish her company Doe Eye Design ltd. In 2010 she founded her first label Book of Deer named after the oldest manuscript written in Scotland.
Below is the SS12 collection, isn’t it a pretty one? I’m dying over this here.