Cheer Up Clothing A/W’14: Sail

A new item of clothing always succeeds to cheer you up, whether it’s shoes, or a dress – fashion brand Cheer Up has just launched its latest lookbook, entitled Sail and we’re ogling over every piece for autumn/ winter. The founders of this brand are two best friends that were united by their love for music and fashion, from casual chats to energetic brainstorming it was not long before the concept of Cheer Up Clothing was spawned.  Over the past three years they have worked closely with the Cheer Up family to nurture their unisex clothing brand. Through hard work and by keeping a savvy eye on style it has evolved into a company that caters to both the mad world of music and the ever-changing fashion industry.

From simple beginnings of home drawn designs to iconic sell outs, the founders believe the clothes speak loudly for themselves on behalf of a brand. It would have been easy to label Cheer Up as just another T-shirt company, but it seems the unique uplifting first collections set us apart from the brands that emerged at that time. Ignoring what was expected of them, they were quickly defined as ‘original’, finding a niche within the mass market.

Since the initial designs, the company and its fan-base has grown, and they now find themselves with a vast community of satisfied customers and loyal friends. They take a lot of pride in their products, and only release what they believe to be stylish, top quality, and the kind of clothes they themselves love to wear! Recently Cheer Up entered an exciting new era, taking their relationships with musicians up a few notches, rather than mere sponsorship they have decided to invite artists down to the office for interviews and acoustics sessions which can be viewed on the T-Room section of the website.

Previously they have gained the support of several highly acclaimed bands and touring artists such as Four Year Strong, You Me At Six, All American Rejects, The King Blues but this year sees the brand collaborating with names covering all sorts of interesting bases and industries.  They believe their close friendships in the office and their shared passion for the brand have contributed largely to the brands success and they always hope to have a similarly happy relationship with their customers and clients.

From the very beginning, the brand has been founded on friendship. The founders consider any friend of Cheer Up a friend of theirs, so they promise never to cut corners on their outstanding service and quality.

Edith Zamora

Click here to visit the website.