Clara Martin S/S’15: The 2 Year Old Internet Fiend

Inspired by the growing accessibility of the internet, and the crutch that it is playing in everybody’s life, the contrast to a childhood in the 90s was the starting point for the latest collection from Clara Martin. References then turned to memories of Sesame Street and Americana freedom that shaped Clara’s own personal childhood.  

The “Cookie Monster” became this season’s mascot, which represents the fusion of genuine innocence meets the harmful potential of the Internet. E-wrapping knitting techniques were used with the use of red and blue hair, to create dramatic and playful silhouettes. Asymmetric shapes were created to symbolise the fusion between the two references and to display a modern fuzzy monster. 

Panelling references nostalgic American holidays, and the texture of the boucle yarn used added to the warm and cuddly nature that Sesame Street characters play so well. The 3D factor was used throughout the collection with a “C” motif used in a pop-out nature on the bomber jacket and rucksack. 

Melanie Stockman

Click here to see the full collection.