Cloud & Victory AW13: turn up and turn out

eWe’ve had equestrian, trainers and gym-wear, but has ballet plied itself onto the scene becoming the new sporting-fashion trend? Cloud & Victory certainly think so, with their range of fantastically individual takes on current trends, while supporting an athletic twist. Take the logo tee; add in quirky quotes, pictures of dancers and dressed up characters from The Hobbit, and you have found yourself a niche; which is exactly what Cloud & Victory have done. Their range of clothing not only meets the needs of dancers, members of the Tolkien fandom, and avid Downton viewers, but also has been collaborated with Kremlin Ballet star, Joy Womack and even a special appearance from Mario Labrador of the Mikhailovsky Ballet.

Their collection offers simple options such as man shirts, crop tees and tanks tops (distinctive prints inclusive), but also gives the solution to the time-old Christmas Jumper problem, with “organic, fair-trade cotton sweaters” with eccentric images. However, their collection does not stop there; venturing into new territory with “diaphanous lace skirts” that also feature a wrap-around style, and beautiful keepsake posters – so you can introduce ballet into your home and your wardrobe.

Their autumn/winter campaign was shot in the dusky streets of Hong Kong, with the bustling background contrasting the simple nature of their clothing, making the sheer beauty even more prominent. With prices from £23, and with the peace of mind that you’ll get an abundance of compliments for your dance inspired outfit, there has never been a better time to “turn up and turn out”.

Tamara Massey
Photos: Janet Fung

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