Log In Register
Lost your password?
A password will be e-mailed to you.

Coca-Cola recently launched a limited-edition collection of products including a new book with Assouline, bags and accessories from Herschel Supply Co., FRENDS headphones, scarves and bags by BECKSÖNDERGAARD, journals by Moleskine, phone cases by Skinny Dip and tote bags by RooTote. The collection, inspired by a creative “mashup” project to celebrate 100 years of the iconic Coca-Cola bottle.

In 2014, Coca-Cola Design invited more than 130 designers and artists from around the world to reimagine iconic artwork featuring the bottle from the last 100 years and design a poster using only Coke red, black and white. The result is a stunning array of “mash-up” artwork introduced in February as part of a global campaign celebrating the 100th anniversary of the iconic glass bottle. All 200 mashup posters can be found on Instagram: @mashupcoke. Many of the #MashupCoke designs are featured in the licensing collection, which includes:

d1lwft0f0qzya1.cloudfront

Kiss the Past Hello, a limited-edition book published by Assouline celebrating the rich history of the Coca-Cola bottle as interpreted by designers and artists. The book is available in select retailers and online here.

d1lwft0f0qzya1.cloudfrontA collection of BECKSÖNDERGAARD scarves and bags by Christian Montenegro, Ashley Tipton for Coca-Cola Design and Paul Meates of Droga5 will be available online. The Danish accessories brand is known for a vibrant color palette and unique hand-drawn prints.

d1lwft0f0qzya1.cloudfront-1A fashionable set of FRENDS headphone covers designed by HI (NY) Design, Chris Weston/forpeople and Ashley Tipton for Coca-Cola Design is available here. By creating products and experiences that blend fashion, technology and music, FRENDS has emerged as a must-have brand for fashion electronics.

d1lwft0f0qzya1.cloudfront-1

A “Mash-Up” collection of Herschel Supply Co.’s Little America and Heritage backpacks, along with the Novel duffle, Anchor laptop sleeve, Charlie wallet and Chapter travel kit featuring a custom print designed by Chris Weston/forpeople will be available at Coca-Cola retail stores.

d1lwft0f0qzya1.cloudfront-2

An innovative Moleskine journal designed by David Schwen of Dschwen LLC is available online. Moleskine, whose designs represent “contemporary nomadism”, will also celebrate limited-edition notebooks featuring the work of five other mashup designers.

Lina Ayers

Stay tuned for news on more #CokeBottle100-inspired licensed merchandise later this year by clicking here.