Designer Spotlight: Pray for Paris

Pray for Paris was born by the need for an affordable high street alternative which is trend driven yet original. The fashion industry has been in a steady decline for the past decade since ‘fast fashion’ has flourished and spread globally, with help from multinational retail outlets such as Zara, Topshop and so on

Trends seen on the runway at fashion week can now be in a high street store within 10 days and at a fraction of the price. Recently this has been taken to the extreme when outlets copy everything from the designer garment including print, cut, colour.

This hits the designers sales and profits hugely and has seen the fashion industry change dramatically, leaving many thinking about the future of the true fashion. Pray for Paris aims to give the lucky few an affordable alternative to the high street clones, yet still be 100% original and on trend. Each piece from Pray for Paris is extremely limited and the chances are you will never see anyone else wearing your product.

Melanie Stockman

Click here to visit the Pray for Paris website.