Designer spotlight: Primoeza by Elizabeth Yong Melanie StockmanOctober 23, 201434 viewsDesigner spotlightFashion0 Comments34 views PRIMOEZA is the Melbourne-based clothing and accessories label of textile designer Elizabeth Yong. Established in 2009, PRIMOEZA pieces possess an aesthetic and sensibility that take inspiration from traditional craft practices, a tactile appreciation of natural materials, and contemporary design. Re-engaging the process of designing garments with an ethos of the handmade, every piece produced by the label is made in small batches in-house or by select local manufacturers. Many of the pieces are created through a process of experimentation with knitted or woven fabric, and the intentionally naïve details that are delicately embedded within the work are what give PRIMOEZA garments their individual mark. While some of the tools that Yong employs in the creation of her designs subtly stitch a sense of nostalgia into her pieces, the PRIMOEZA look is thoroughly modern. It is about gracefully stepping back, slowing down, taking time and appreciating the minutiae of the everyday. Melanie Stockman Click here to visit the website.
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