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Queendom of Oeuf is a young London lifestyle fashion brand with passion, quirkiness and positive attitude at its core. The brand is defined by the love of oeuf and is definitely ‘a good egg’ – kind and caring. Queendom is keen on ‘giving back’ with its corporate social responsibility ethic, being aware and raising awareness about serious issues, such as child abuse, poverty and inequality. QoO feels responsible at every stage from premium production and manufacturing being carried out in the UK and Italy, to sharing part of their profits with dedicated charities. Along with its first pop-up opening, QoO presents #PleaseDropMeNot campaign, which will be raising money for the Queendom Of Oeuf Cause number 1. Along with their purchase, customers will have a chance to vote using #PleaseDropMeNot hashtag to name a charity or a cause on which they would like their money to be spent. #PleaseDropMeNot is a unique scarf design only to be found in pop-up shop, with all profits going for a good cause.

The brand was born in 2014 as the designer’s idea to incorporate her passion for fashion and philosophy into pop art. Being qualified in anthropology and psychology, Elena (The Queen of Oeuf) communicates with her surroundings via her incredibly optimistic characters, each of which has a story to tell. In the heart of a brand lies a visionary – The Queen- who is the Holding Court and draws inspiration from philosophical and psychological roots, fuelling each design with elements of fun and fantasy – each piece has her personality woven into its very heart.

Queendom of Oeuf’s collection consists of bright printed T-shirts of premium quality cotton, as well as carefully crafted silk, silkblends and cotton/viscose scarves. Each peace in the collection has an artistic tale behind it, showcasing a print series of directional art. Besides the prints, QoO’s collection is defined by bright ambitious colours, making every piece a fashion statement.

Melanie Stockman 

Click here to visit the Queendom of Oeuf website.