Designer Spotlight: Stay Creative Co – SCRT

From a House on a Hill, in London 2010, SCRT started as a self-funded project, working with local artists to produce short runs of exclusive print-wear. In the years since, the label has grown and developed into a forward-thinking, independent British streetwear brand collaborating with creatives from around the world.

Stay Creative Co are still a close-knit team, now working from their studio in Brixton, and flagship store on Shoreditch’s Redchurch St. The brand draws influences from subcultures both past and present, whilst producing cut and sew collections focused on vintage-inspired workwear, with function and everyday use in mind.

The brand often find inspiration in cult films, forgotten corners of media, art in all forms, and the weird and the surreal. Their design utilises a box-fit, taking outlines from vintage patterns and found items, especially workwear that has survived extensive use. Always utilitarian, with creative use in mind. Fabrics are simple and comfortable, with detailing often used to express the themes within their capsules.

As an independent streetwear brand they believe in creating with conscience. Their growth as creatives is tied to the steps they take to become a more sustainable, responsible and community led brand. In 2020, they moved the majority of their cut and sew to Portugal and started relationships with several skilful and responsible Portuguese manufacturing partners whose operations are grounded in expertise and tradition. Their print-wear has always been produced within the UK.

The brand are now incorporating locally sourced organic cotton and upcycled fabrics wherever possible. They have also improved their packaging, stopped using any plastic air sacs or plastic void fill and included the use of recycled materials and paper tape. Every piece of SCRT clothing is designed by them in their studio in Brixton, with extensive and practical use in mind. They are committed to moving forward in a way that positively addresses local and global issues while retaining their core values and design ethos.

Melanie Stockman

To view more from the latest collection, click here.