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Vidur is influenced by the simplistic, fundamental nature of nordic design and its emphasis on the durability and authenticity of natural materials.


Vidur works towards the same aesthetic ideals: a focus on form, fabric and workmanship in order to create timeless garments. Vidur allows room for subtlety as well as a unique clothing range. The collection involves a clear sense of style and thematic approach of sport meets fashion look, with subtle tones and colour.

The brands philosophy is to create garments that are elemental, functional and enduring. 

Sophia Iona

Click here to see the full collection.