Drop Dead A/W’14: Crazy Life collection

The new Crazy Life collection, a clothing range inspired by a variety of modern and retro style and presence, from Mi Vida Loca tattoos, kids cartoons and internet culture, is released by Drop Dead Clothing brand, announcing the launch of their latest collection in Sheffield last month. This brash assortment of new clothing bushes the boundaries of experimental style and patterning, using the latest printing technology, repeating patterns, garment fits and finishes to create a whole new bold style that brings back summer as autumn starts to progress.

Despite the oncoming grey skies and colder season, you can brighten your outfit and bring back a spark of sunshine wearing the cream Crazy Life Crop T-shirt, emblazoned with grand emoticon, a wink to our established internet ways, with embroidered Mi Vida Loca dots. With low-cut, boyfriend jeans, it would go well to create a charming yet working casual outfit, whilst the same emoticon on a pale-white crop top and high-rise creased black shorts is the perfect outfit for a carefree summer style that can be dressed up with heels to a club night. Another favourite from the collection, the Trench Drop Hoodie features an extended plaid body section for a layered look, which accommodates for a cooler season and goes well with ripped skinny jeans to make an impeccable outfit of chilled and sharp.

One of their slogan slogan T-shirts, new to the collection, not shying away but taking on an often silent thought: Stop Fucking Talking To Me, is currently available both in a guys fit and a drop back girls fit. Other favourites that embody the brand’s design is the unisex Feathers Sleeveless T-Shirt comes heavy washed for a distressed feel, adding to the emo-effect the clothing often can bring, whilst The Mother Tongue Crop T-shirt is finished with a spray die effect, suitable for casual wear or one to have at a festival. The brand additionally broadens from street and internet effect, moving towards the sportswear-style fashion, adding The Deezel Baseball Jersey that continues to retain some of the unique features of the brand with an all over print on a sports mesh fabric.

With a brand that offers guts with its bold logos and distressed style, its exclusivity that can be seen in the Spengbab T-shirt and the hilarious Ugh Sleeveless T-shirt that speaks for itself, clothing with tongue-in-cheek humour and modern references can be found in the latest collection. Stay tuned for the Join Us Collection this month.

Yasmin Mahdy

Click here to visit the Drop Dead website.