DZHUS S/S’16 PRO FORMA Collection

DZHUS Spring/Summer 2016 collection, “PRO FORMA”, is inspired with uniform design, with its priority of functionality and standardisation over subjective aesthetics. Inventing alternative cut principles, Irina Dzhus plays up the recognisable structural features of the medical, training and workers’ wear in her eclectic, exaggeratedly normcore designs.

DZHUS’ signature industrial-inspired finishing is used in the pieces, such as fastening with strings, raw hems and exposed overstitching. Seam allowances are exposed on the right side and piped with bias binding that forms straps, extending past the edge of the fabric. Elastic gathers replace traditional tucks. Overlock is also used as a constructional technique for a special fabric and a fringe. The ivory-grey and black pieces are made of hand treated bleached linen and textured cotton.

Vanguard yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions. The brand’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – innovative and virtually archetypical at the same time, categorical but variable. The brand’s collections are inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones. Reserved colouring and technical textures are typical of Irina Dzhus‘ designs. Each piece carries a distinctive ideological message.

Lina Ayers 

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer Irina Dzhus. Click here to visit the brand’s Facebook page.